How Does an SEO Company Work?

If you have been planning to hire search engine optimisation companies for your requirements, an important question that you must be looking to answer is what exactly does an SEO company do? Now answering this is not as easy as it seems because the exact functions differ from company to company and from project to project. However, if you are looking for a summed up version of their various functions, here are the three most important and comprehensive functions of an SEO firm:

  • High quality content creation
  • Building quality links
  • Assessing the current situation and making adjustments to the SEO plan

However, it is quite a challenge to understand the workings of an SEO firm from these functions. Given below are a more comprehensive description of how an SEO firm operates and some of the functions they carry out.

It Starts With Research and Analysis

The working of an SEO plan always starts with research and analysis. This is because every website and every industry is different as is the requirements of each client. It is a general belief in the SEO world that a plan which works brilliantly with one plan may not work as good with another. This is why each situation needs to be assessed individually and only after a careful study is a unique SEO plan devised for each client.

Most professional SEO companies with a good record will not have a set method of search engine optimization with which they handle all projects. Before devising a SEO plan, they will do a through keyword research, site audit and analyze the past performance with a web analytics tool.